Join us at the next MBA residency!

Join the TU MBA this weekend in Indianapolis (April 18-20) or next weekend in Fort Wayne (April 25-27) for our next residency sessions.  Check out the topics below to see what will be covered throughout the weekend.  Send your RSVP to the MBA office at mba@taylor.edu.  We hope to see you there!*

MKT 610 Strategic Marketing Management - Prof. Karl LaPan

  • An Introduction to the Marketer’s Toolkit
  • Commercialization in Action: The Basics–Who, What, Where, and How?
  • Branding: So What’s in a Name Anyway?

MGT 680 Human Resource Development – Dr. Evan Wood

  • Your DiSC Profile
  • Your DiSC & Leadership Development
  • Learning & Development Styles

ECO 510 International Economics & Finance - Dr. Brad Lemler

  • Economic Understanding of the Firm and Its Environment
  • The International Environment – Trade & Productivity
  • Biblical Economics
  • Some say Cypress, Others say Cyprus:  The Forest, The Trees and The Briar Patch that is the Modern Day Financial System

*If you would like to attend one of the sessions or receive the detailed agenda contact the TU MBA office at mba@taylor.edu.

Can’t make it this weekend, mark your calendar to join us in June in Upland ~ June 14-15, 2013.

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Spring 2013 Reading List

Knowlege Quote & BooksECO 510 - International Economics & Finance

Currency Wars by James Rickards

Economics for Real People by Gene Calahan

Free Trade Under Fire by Richard Irwin

Redefining Global Strategy by Pankaj Ghemawa

MGT 680 - Human Resource Development

The Leadership Pipeline: How to Build the Leadership Powered Company by Ram Charan

One Page Talent Management: Eliminating Complexity, Adding Value by Marc Effron & Miriam Ort

MKT 610 - Strategic Marketing Management

Entrepreneurship for Scientists & Engineers: Bringing New Technology to Market by Kathleen Allen

HBR’s 10 Must Reads on Strategic Marketing

Kellogg on Marketing Edited by Alice M. Tybout & Bobby J. Calder

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Barcelona Weekend

We arrived in Barcelona Friday night. We spent a 1/2 day in Versailles near France before connecting on a commuter flight to Barcelona. We were pleasantly surprised with our hotel. It is in the heart of Barcelona, right across the courtyard from The Cathedral. Everyone went out that evening for dinner and wandered around the narrow, cobblestone streets full of shops, cafes, restaurants, and more. We are in the “old town” part of Barcelona, rich with culture and activity.

On Saturday, we departed on a full day tour to Figueres and Gerona. In Figueres, we visited the Dali museum. Salvador Dali was a 20th century artist (some would say genius). While much of his work was really bizarre, he also had some impressive pieces of art that exhibited great thinking and culture. In Gerona, we traversed the old city. We saw where the Jewish inhabitants and Catholic inhabitants lived and the walls that kept them separated. The city was full of history and culture.

Today was a free day. Each person went and saw everything they wanted to see. I don’t know what everyone did yet. The small group I was with went on a “hop on and off” bus tour that saw all the major sites. Much of what we saw was done by Gaudi. The architecture tells a story of the culture that is interesting. We finished the day with visits to the Olympic Village from the 1992 Barcelona olympics followed by a visit to an Old Castle and Fort that overlooks the Mediterranean Sea.

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